Google AdWords vs Yahoo Overture SEM Part 2
Well, good signs and bad. Good news is that YSM Customer Support quickly followed up to my original appeal (I've often found Google customer support sluggish). They did a secondary review. (The entire response follows my post).
Ultimately, they said they cannot accept my keywords (all relating to a merchant organization) because the content on my site has to be directly related to the merchant organization. In other words, you cannot pick keywords to help you target your ads. Specifically, they say "Additionally, your keywords and phrases must be clearly and obviously relevant to the web site itself, not the person or people who would use the product, service or information. A site selling briefcases may bid on the term "briefcase" but not on "lawyer".
This doesn't make a lot of sense because in my ads, I told them of the services I offered, and linked them to my site which offered them.
That's immediately pretty darn limiting if their interpretation is really that strict. The beauty of keyword advertising is the ability it provides to reach very targeted customers. People who are looking for these specific services. My ad was targeted to the merchant organization, and told them what services we provided.
I've asked what the process is for a refund of setup charges, etc. I'm not sure I'm ready to give up, but I want to understand my options.
Jan 27 2006 15:06 PT
Hello Mark,
Thank you for contacting Yahoo! Search Marketing.
As you requested, our Content Specialists have conducted a Secondary Review of the following listings:
[list of keywords redacted]
After a careful review, however, we must stand by our original decision to decline your listings due to our Content guideline.
We are unable to accept this listing because the content on your site does not sufficiently reflect the keyword. Yahoo! Search Marketing requires that Web sites possess substantial content that is clearly and obviously reflective of the keyword. We would consider the following as sufficient content:
? Detailed (comprehensive) product or service information or reviews
? Detailed reference information about the subject implied by the keyword
? Comparative information spanning multiple dimensions, such as pricing, features and availability
Additionally, your keywords and phrases must be clearly and obviously relevant to the web site itself, not the person or people who would use the product, service or information.
For example: A site selling briefcases may bid on the term "briefcase" but not on "lawyer."
As you know, Yahoo! Search Marketing is committed to providing search users with highly relevant search results. Applying our Listing Guidelines consistently across all listings helps us maintain the level of quality our affiliate partners and search users expect. By meeting these expectations, Yahoo! Search Marketing is able to secure and renew distribution agreements and ultimately deliver more targeted leads to you.
If you would like to review our Listing Guidelines, please click on the link below:
http://searchmarketing.yahoo.com/rc/srch/relevancy.php
Thank you for your understanding.
Sincerely,
Timothy Jay
Executive Services
Yahoo! Search Marketing
Ultimately, they said they cannot accept my keywords (all relating to a merchant organization) because the content on my site has to be directly related to the merchant organization. In other words, you cannot pick keywords to help you target your ads. Specifically, they say "Additionally, your keywords and phrases must be clearly and obviously relevant to the web site itself, not the person or people who would use the product, service or information. A site selling briefcases may bid on the term "briefcase" but not on "lawyer".
This doesn't make a lot of sense because in my ads, I told them of the services I offered, and linked them to my site which offered them.
That's immediately pretty darn limiting if their interpretation is really that strict. The beauty of keyword advertising is the ability it provides to reach very targeted customers. People who are looking for these specific services. My ad was targeted to the merchant organization, and told them what services we provided.
I've asked what the process is for a refund of setup charges, etc. I'm not sure I'm ready to give up, but I want to understand my options.
Jan 27 2006 15:06 PT
Hello Mark,
Thank you for contacting Yahoo! Search Marketing.
As you requested, our Content Specialists have conducted a Secondary Review of the following listings:
[list of keywords redacted]
After a careful review, however, we must stand by our original decision to decline your listings due to our Content guideline.
We are unable to accept this listing because the content on your site does not sufficiently reflect the keyword. Yahoo! Search Marketing requires that Web sites possess substantial content that is clearly and obviously reflective of the keyword. We would consider the following as sufficient content:
? Detailed (comprehensive) product or service information or reviews
? Detailed reference information about the subject implied by the keyword
? Comparative information spanning multiple dimensions, such as pricing, features and availability
Additionally, your keywords and phrases must be clearly and obviously relevant to the web site itself, not the person or people who would use the product, service or information.
For example: A site selling briefcases may bid on the term "briefcase" but not on "lawyer."
As you know, Yahoo! Search Marketing is committed to providing search users with highly relevant search results. Applying our Listing Guidelines consistently across all listings helps us maintain the level of quality our affiliate partners and search users expect. By meeting these expectations, Yahoo! Search Marketing is able to secure and renew distribution agreements and ultimately deliver more targeted leads to you.
If you would like to review our Listing Guidelines, please click on the link below:
http://searchmarketing.yahoo.com/rc/srch/relevancy.php
Thank you for your understanding.
Sincerely,
Timothy Jay
Executive Services
Yahoo! Search Marketing
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