Yahoo Overture Guidelines: I still don't get it
Last post for a while. Instead of just whining about it, I'm going to try and change the campaign and see if it fits. However, I'm really annoyed about some of the hypocrisy in the guidelines application. Take a look at this. Am I being unreasonable?
Case 1: Search "MerchantCircle" on Yahoo
The sponsored search links that I get relate to a "Circle Unbroken" book and Indianapolis Colts magnets. OK, so maybe the search is a little generous, but the link descrptions have nothing to do with my search. Granted, maybe this isn't totally fair and they're just putting in filler inventory, but it doesn't seem to fit the policy I'm being held to.
Case 2: Search "chamber of commerce" on Yahoo
Here's a merchant organization. The first link has nothing to do with the chamber, the location or merchants. It's a link to a probate attorney. Nevermind that, when you click on the link it goes to a parked domain spam page. The second link does a great job of pretending to be related to the Arizona Chamber of Commerce, but when you click on it goes to another completely unrelated site about foreclosures. Do the link and see for yourself!
I don't get it. In our advertising, we're being honest and straightforward. We tell the audience what's on our site, and what they're clicking over to. When they click on it, they're taken to a page that is exactly what we said it would be. Why is there such an enforcement discrepency?
Case 1: Search "MerchantCircle" on Yahoo
The sponsored search links that I get relate to a "Circle Unbroken" book and Indianapolis Colts magnets. OK, so maybe the search is a little generous, but the link descrptions have nothing to do with my search. Granted, maybe this isn't totally fair and they're just putting in filler inventory, but it doesn't seem to fit the policy I'm being held to.
Case 2: Search "chamber of commerce" on Yahoo
Here's a merchant organization. The first link has nothing to do with the chamber, the location or merchants. It's a link to a probate attorney. Nevermind that, when you click on the link it goes to a parked domain spam page. The second link does a great job of pretending to be related to the Arizona Chamber of Commerce, but when you click on it goes to another completely unrelated site about foreclosures. Do the link and see for yourself!
I don't get it. In our advertising, we're being honest and straightforward. We tell the audience what's on our site, and what they're clicking over to. When they click on it, they're taken to a page that is exactly what we said it would be. Why is there such an enforcement discrepency?
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