Yahoo Search Marketing Redeemed?
I'm happy to report that Yahoo reactivated all of the keywords from my previous campaign, and now they're running again. At least, it looks like they are. I'm a little nervous to report on this, because who knows what will happen next. But regardless, I'm going to remain optimistic on how this progresses, and will keep you posted.
That aside, I have to POSITIVELY report on Yahoo's Customer Support and Inside Sales team for new customers. Yahoo seems to be targeting the newer and less experienced advertiser through one of their options, where you pay $200, and get a customized campaign built, with keywords, etc., and hand-holding on managing the whole thing. Additionally, a sales rep calls you, walks you through it, and gives you his phone number to contact him back.
Now, that's pretty frickin' cool. Totally makes sense for Yahoo to appear to new customers this way, and to warm them up to the Yahoo SEM experience. I've uploaded the campaign, and told the sales guy about my previous campaign dilemma, so perhaps he helped smooth things over (he made no promises, which was fine).
Ultimately, will Yahoo's SEM drive more customers my way? Remains to be seen. That said, in the middle of all this, I've tinkered with my AdWords campaign, and increased my budget. As a result of my changes, MerchantCircle site registrations have increased more than 100% in the past week.
That's really all that matters at the end of the day.
That aside, I have to POSITIVELY report on Yahoo's Customer Support and Inside Sales team for new customers. Yahoo seems to be targeting the newer and less experienced advertiser through one of their options, where you pay $200, and get a customized campaign built, with keywords, etc., and hand-holding on managing the whole thing. Additionally, a sales rep calls you, walks you through it, and gives you his phone number to contact him back.
Now, that's pretty frickin' cool. Totally makes sense for Yahoo to appear to new customers this way, and to warm them up to the Yahoo SEM experience. I've uploaded the campaign, and told the sales guy about my previous campaign dilemma, so perhaps he helped smooth things over (he made no promises, which was fine).
Ultimately, will Yahoo's SEM drive more customers my way? Remains to be seen. That said, in the middle of all this, I've tinkered with my AdWords campaign, and increased my budget. As a result of my changes, MerchantCircle site registrations have increased more than 100% in the past week.
That's really all that matters at the end of the day.
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